Impactful Presentation Skills

The ability to present confidently to a group gives business professionals the edge that can mean the difference between winning and losing a deal. Speaking to a group  is a chance to change hearts and minds, to create images of a better future and to enhance your corporate brand. 

Speaking is a very dynamic area with changes in:

  • Audiences – and what it takes to engage, inform and persuade them
  • Techniques that speakers use to create impact
  • Technology – and how it can be used to enhance presentations

This program will show participants how to make complex information more understandable, interesting and memorable.  It will utilize the latest neuro-science on persuasive and influence to structure presentations that motivate your listeners to a buying decision.

Learning Objectives

By the end of the program, participants will be able to:

  • Structure the content of a presentation to maximise attention and retention
  • Design the flow of a presentation to maintain energy levels
  • Written devices and strategies to create powerful, memorable lines
  • Delivery techniques to create powerful visual messages and more professional body language
  • Professionally incorporate humour and other entertainment modalities in their presentations
  • Utilise different models of presentations and the associated skills and techniques they will demand
  • Use stories, word-pictures, images and infographics to de-mystify complexities.
  • Work with inputs from the audience and master the tools to create successful interactive presentations

Program Outline

Module Topics Activities
Module 1
Personal Presentation  
  • Confident stance and posture
  • Appearance – dressing for today’s audience
  • Movement (gestures and use of space)Sounding confident
  • Vocal use for connection and engagement
  • Instruction
  • Demonstration
  • Activity
Module 2  
Preparation  
  • Understanding nervousness – different audiences trigger different nerves
  • Know how to prepare
  • What to do before you speak  
  • Instruction
  • Video
  • Exercise
Module 3
Audience Analysis  
  • Existing knowledge of your topic
  • Attitude towards your topic
  • Benefit analysis
  • Terminology
  • Dealing with negativity
  • Demonstration
  • Exercise
Module 4
Creating a Memorable Presentation  
  • Speech writing devices to gain and hold attention
  • Creating memory anchors
  • Using speaking devices
  • Video
  • Demonstration
  • Exercise
Module 5
Choosing the Right Information for Each Group
  • Customising the presentation
  • Understanding different behaviour types and how they prefer to be communicated with
  • Avoiding information overload
  • Balancing logical and emotional content  
  • Instruction
  • Activity
  • Video
Module 6
Structuring a Presentation
  • Effective persuasion construction
  • The tools of persuasion
  • Establishing credibility
  • The call to action
  • Video
  • Exercise
Module 7
Structuring a presentation to be Informative or Instructive
  • The ‘Why’ Frame
  • Tapping into existing norms
  • Effective information transfer
  • Flexibility of modality
  • Instruction
  • Video
  • Exercise
Module 8
Handling questions
  • The right time for questions
  • The principles of primacy and recency – what they are most likely to retain
  • Prepared spontaneity
  • Question answering formulae
  • Instruction
  • Activity
Module 9
The Use of Technology
  • Effective slide show design
  • Engagement and commitment through visuals
  • Other presentation technology
  • Instruction
  • Activity
Module 10
Application
  • Short Presentation
  • Feedback
  • Exercise
  • Video-based feedback