Crossing The Chasm

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Course Details

Sector:Innovation 
Title:Crossing The Chasm 
Synopsis:Crossing the Chasm illustrates the market development model called Diffusion of Innovations or Technology Adoption Curve, and how to recognize and overcome the hurdles to achieving target markets. 
Description:

Based on the best selling book by Geoffrey Moore, and required MBA reading, Crossing The Chasm is a model that maps a market’s acceptance of a new product in terms of the types of consumers it attracts throughout its lifecycle.

Directed at technology companies and taking their products to market, the concept is growing in popularity as more and more industries; from FMCG to Finance, face hurdles in achieving their target market.

The program explores the chasm of different industries and provides insight into recognized successful introduction of products that have transitioned from Early Adopter to Early Majority markets. 

Objective:

To develop the knowledge and awareness of the chasm facing introduction of products to a market, and familiarize with the drivers for addressing market adoption

Key learning:

 Understanding of market sentiments and values that affect technology adoption and product launches. participants will learn how to;

  • Choose a target market,
  • Understand the whole product concept,
  • Position the product, Build a marketing strategy,
  • Select the most appropriate distribution channel and,
  • Decide on the proper pricing.
Target audience:Emerging to Middle managers.
Duration:One day